Three Little Birds Distillery

How to Become a Media Buyer

In the digital age, the demand Media Buyer job for media buyers has surged like never before. The national average salary for media buyers is about $74,000, but with certifications and experience, they can make up to $98,000. Two online marketing master’s degree options with a focus on either digital marketing or marketing analytics.

Why Media Buying Matters for Your Business

• Print, radio, television, film and the internet are the most obvious media platforms where products and services are sold.
• You can start running them from the TikTok ads Manager, where you can deploy branded ads or “Spark Ads, ” allowing you to run your ad placement on an organic creator account.
• A media buyer uses various tools and sources, such as ratings, surveys, reports, and software, to identify the best media mix and schedule for each campaign.
• Ad agencies and advertising go on these DSPs for bidding on ad inventory and running their ads.

The digital landscape is not static, and neither are the skills required to navigate it successfully. Engaging with ongoing training programs, staying updated with industry trends, and participating in professional networks are all critical for keeping pace with the rapid advancements in media buying. As we progress through 2024, the skills required of leading media buyers have broadened significantly. Media buyers must now master a mix of traditional marketing knowledge and innovative digital expertise.

Media Buying Tips

For example, a health supplement company might sponsor a popular wellness podcast, leveraging the host’s credibility to build trust with potential customers. The effectiveness of podcast ads is often measured by listener engagement and conversion rates, making it essential for media buyers to select shows that align with their target audience. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer unique opportunities for targeted advertising.

• Media buyers either use manual/direct methods of media buying or programmatic (automatic) methods, which we’ll discuss further.
• For example, if you plan on running video ads, research online publications that allow the format.
• It should clearly state the objectives, target audience, budget, potential challenges and how to avoid them.
• Top tier negotiating tactics will help you broker the best possible deals with inventory suppliers across digital, social, print, TV, radio and other advertising channels.
• Direct media buying involves purchasing advertising space from individual media companies, such as publishing companies or ad vendors.

Media Buying – Definition, Types & Importance

In this way of media buying, buyers develop relationships with publishers for negotiating ad inventory for example communicating with a magazine owner to have an ad placed in the upcoming issue. Experts in media purchasing can assure excellent negotiating and the ultimate price of ad space. These experts may promote their ad as a value-added procedure to media outlets.

• Traditional media buying refers to the purchase of advertising space in offline channels such as television, radio, newspapers, magazines, and out-of-home (OOH) placements like billboards or transit ads.
• Their role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying.
• Find and hire the most experienced media buyers in your industry, all in one place.
• Most likely, this is because, unlike media buyers, affiliate specialists don’t have a fixed salary — their income depends entirely on the success of their advertising campaigns.
• A successful media buyer must possess a keen understanding of a brand‘s business objectives, target consumers, and the ever-changing media landscape.
• In an era where consumers are increasingly conscious of corporate ethics and responsibility, top media buyers must also consider the ethical implications of their buying choices.

Track & Optimize Results

Map out short and long-term media buying strategies tailored to furthering Software engineering brand objectives for awareness, engagement and performance. It also found that only $0.36 of every $1 actually reaches publishers, making it clear that in-platform ROAS often masks inefficiencies. For example, if retargeting CTRs are dropping but lookalike audiences are converting well, shift dollars accordingly.

Send RFP’s to your desired media outlets and decide which mix of outlets will likely get you the results you’re after. Decide how much you’re willing to spend, and whether you want to spend it on a specified amount of media inventory, or an unspecified amount (which you can usually get as a discount. With the AdRoll HubSpot integration, you can even sync your HubSpot email lists directly from your account to AdRoll, matching your contacts to anonymous site visitors and creating targetable audiences. If your website has a shopping cart or a signup button, you’ll want to check out AdRoll.